Makeup is all about fun and self-expression in my book so I’m totally on board with L’Oréal Paris’ new name and brand direction.
L’Oréal is a trusted brand that’s been around for ages (since 1909!). I remember growing up with it and getting my first ever foundation from their brand years ago. So the rebranding actually came as a surprise – a good one. 😉
They’re now known as L’Oréal Paris Makeup Designer. So what’s behind the longer name?
Don’t just wear makeup, design your look!
The brand is actually encouraging everyone who uses their products to exercise their freedom and self-expression using makeup. They want you to actually design your whole look. It’s 2016, after all.